Born and raised on the US/Mexico border in Presidio, Texas, Karla knows firsthand the reality of living in a bilingual, bicultural world. She received her double major in Communications and Spanish from the University of the Incarnate Word in San Antonio, Texas.
She immediately went to work for a top Hispanic ad agency in the country and over the course of 20 years has established herself as a seasoned Hispanic marketing consultant and consumer specialist. Karla is goal and detailed oriented, creative and motivated. Her ability and experience in managing people, budgets, goals and schedules while overseeing multiple tasks are some of her greatest talents. She is an excellent communicator and presenter, and her experience helping clients penetrate the U.S. Hispanic market spans strategic planning,
advertising, field marketing, promotional/event marketing and account management. Karla has helped many of the nation’s top brands establish themselves in the Hispanic marketplace. Among them are Denny’s Restaurants, Nissan, Daimler-Chrysler, Toyota, Subaru, Pollo Campero and Rent-A-Center. Her consulting experience also includes working on non-profit categories such as Mensa, Carter BloodCare and Catholic Charities.
Born in Caracas, Venezuela and graduated with a Journalism/Social Communications bachelor’s degree from Universidad Central de Venezuela. In 2004, Max founded Co.Jones creative.
With more than 25 years of experience. Started as a copywriter at Lintas. Went on to work at some of the world’s leading agencies including Leo Burnett, J. Walter Thompson, Ogilvy & Mather, working on such global brands as Coca-Cola, Procter and Gamble, Unilever, Nestle, Kellogg, Gatorade, Heinz. In 1995 moved to the US to lead the creative department for FCB/Publicis/Siboney and then moved to be Ornelas’ Chief Creative Officer working for Nissan, Budweiser, Michelob, ALLTEL, Ocean Spray, Texas Rangers, Dallas Mavericks among others.
His work has crossed cultural barriers and has been recognized through countless awards including Clio, NY Festival, FIAP, Addy’s, O’Toole, Telly’s, ANDA, Adage Hispanic Creative Awards, HispanicAd, and Se Habla Español.