Born in Caracas, Venezuela and graduated with a Journalism/Social Communications bachelor’s degree from Universidad Central de Venezuela. In 2004, Max founded Co.Jones creative.
With more than 25 years of experience. Started as a copywriter at Lintas. Went on to work at some of the world’s leading agencies including Leo Burnett, J. Walter Thompson, Ogilvy & Mather, working on such global brands as Coca-Cola, Procter and Gamble, Unilever, Nestle, Kellogg, Gatorade, Heinz.
 In 1995 moved to the US to lead the creative department for FCB/Publicis/Siboney and then moved to be Ornelas’ Chief Creative Officer working for Nissan, Budweiser, Michelob, ALLTEL, Ocean Spray, Texas Rangers, Dallas Mavericks among others.
His work has crossed cultural barriers and has been recognized through countless awards including Clio, NY Festival, FIAP, Addy’s, O’Toole, Telly’s, ANDA, Adage Hispanic Creative Awards, HispanicAd, and Se Habla Español.