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Cinco DEI Mayo

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So, here comes Cinco de Mayo, the only day of the year that Mexican culture is celebrated in the U.S. Even though it is not an official holiday in Mexico, the US has made it one here. And suddenly, the fifth day of May (because lots of people don’t even know what Cinco de Mayo […]

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Translation Nation

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Targeting the Hispanic market should take more than just the plain switching of English words into Spanish words. Corporate America mistakenly believes that a language translation is the only way to target the Hispanic market, and it is not. Language is one of the traits that defines our culture, but not the only one. A […]

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Hispanics Leading The Shift

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Not targeting Hispanics with your marketing plans is not understanding and denying the future of the country So how much longer will your company wait to discuss the importance of doing Hispanic marketing? The demographic shifts revealed by the 2020 census are an uncomfortable topic for some companies, but sooner or later, it will be […]

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Vespa Way

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The nimble, simple and flexible way to reach the Hispanic market. That’s the Co.Jones motto? The Vespa Way! What do we mean by that? Co.Jones is not a large advertising agency. We are not a bureaucratic agency with layers of approval nor is there a corner office in our agency. We are a niche marketing […]

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